Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam has trained leading organizations and entertained tens of thousands of persons around the world. Sam’s programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced. The National Speakers Association honored Sam with its CSP Designation, reserved for the top 10 percent of the world’s professional speakers, and he is also a member of the Minnesota Speakers Hall of Fame.
He is the author of the bestselling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named “Sales Book of the Year” by the American Association of Inside Sales Professionals, and it was also named a “USA Book News Winner” and a “Sales Book Awards Silver Medalist.”
In addition to speaking and writing, Sam has developed numerous technologies including the world’s top prospecting/sales meeting preparation resource, the Sales Intel Engine; the world’s top news search engine, YouGotTheNews; a Blog search engine; and the Facebook search engine, YouGotSocial. Sam partnered with Mark Hunter – the Sales Hunter – to create the Know More University, an online-learning platform and sales-success training program used by thousands of sales executives at some of the world’s leading organizations.
Sam is a partner at Contata Solutions, a big-data/machine learning firm that produces sales, marketing, and business intelligence software, and he also serves on the Boards of Directors for Brandpoint, one of the world’s leading content management platforms, and Argos Risk, a business financial health and credit monitoring software platform.
Multiple times Sam was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter and he has been recognized by LinkedIn as having one of the world’s most viewed profiles. Sam has been featured in thousands of television and radio programs and national and online publications.
For more than six years, Sam was president of the James J. Hill Center, a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has led product launch and strategic marketing programs for companies including Microsoft, Coca-Cola, Major League Baseball, Polaris Industries, and National Geographic.
Sam has won regional, national and international awards including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He’s also won a Retail Vision Award and a Codie Award “the “Oscars” of the software industry” for Best E-commerce Software. He is a member of the Business Journal’s “Forty Under 40” and a past finalist for Inc. Magazine’s Entrepreneur of the Year.
He received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. His postgraduate education includes certificate degrees in Executive Leadership from the University of St. Thomas, and in Corporate Boards of Director Ethical Leadership from Saint Mary’s University.
Sam lives in Minnesota with his wife and two children, and he enjoys volunteering his time working with non-profit organizations and mentoring individuals in his community.