Jackie Huba is a strategic marketing executive with over three decades of experience helping companies achieve business and customer goals. She is one of the foremost experts on customer loyalty advising such companies such as Discovery, Whirlpool, and Dell. She is also the author of four best-selling books, including three on customer loyalty. Her book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was hailed by Publishers Weekly as “a thought-provoking, well-executed look at one of the biggest music sensations of this generation” that “deconstructs Gaga’s strategies and offers advice on how to Gaga-ize any business.” Jackie coined the term “customer evangelism” with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the “One Percenters,” a small but very influential part of one’s customer base, outlined in her book Citizen Marketers: When People are the Message. Her latest book, which helps people with self-confidence issues, is Fiercely You: Be Fabulous and Confident by Thinking Like A Drag Queen, which was endorsed by none other than the top drag queen in the world, RuPaul.
Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A sought after keynote and TEDx speaker, her work has frequently been featured in the media, such as The New York Times, The Wall Street Journal, and Fast Company. She is a sought after keynote and TEDx speaker, speaking around the world for clients such as Disney, American Airlines, Marriott and Oracle.
Jackie is also the Founder and Executive Director of Drag Out The Vote, a nonprofit, nonpartisan campaign that helps voters get registered and to the polls with the help of drag queens.