Are You Invisible?
by Joe Heller
Do you remember a time when you were a kid and pretended to be invisible? Your imagination delighted your parents as you walked through the house inspiring them to play along with you, all could hear your innocent giggling.
Fast forward to today, entrepreneurs and professionals are still invisible. Only this time it's not pretend, it's real and you're wondering why potential clients can't see you. Are you confused why someone else is getting all of the referrals or how a big deal lands effortlessly in the lap of your competitor? You feel like jumping up and down, and screaming at the top of your lungs, "here I am!" You are trapped beneath the "ceiling of visibility" being pulled down by the same vacuum that pulls sailors to their death as their ship sinks.
Invisibility for professionals is becoming more of a realization today than ever before. The world is more complex, and more crowded. Competition is getting more rigorous; there are hundreds of suitors vying for the same opportunities today, whereby only a few a decades ago, the competition was more scarce and timid. The uprooting of technology with the fall of the Internet, and the manipulation of the stock markets by corporate America is driving confusion and noise in the marketplace at a level we've never seen before. Adding to the confusion is the new "law of the jungle." We no longer trust business to do the right thing; the burden has fallen back to the individual. We have renewed our trust in the people to do the right thing, adding a new dimension for gaining visibility an already bloodthirsty market.
With this in mind, let me dispel a common belief that many entrepreneurs and professionals have today is "build it and they will come". The fallacy in these words is it removes your effort to build a trusted relationship with your market. Today, the key to building a thriving business in the ever-evolving world is building a foundation on trust, one person at a time. I've noticed in my speaking travels that people have adopted a "so what…" attitude. They are less concerned about the product/service advantages and more concerned with individuals living up to their promises. People are doing business with people again and they are saying, come and see me and please stop sending me those damn emails. I am not saying technology is bad, it does have its place. Staying competitive today means that you must break through the technology veil to focus on building strong personal relationships with your clients. Technology is now controlling society instead of society controlling technology. Let's stop hiding behind email and speak to our clients whenever possible.
How can you gain control and break through your "ceiling of invisibility"? The secret lies in branding; not corporate branding, but personal branding. A question, I was recently asked during an interview with The Brand Channel was "…is it possible for a person to be a brand?" I answered no; not in the traditional sense of a brand. A personal brand is a metaphor for communicating your unique talents to your 'listening' market in such a way that they immediately understand the value you offer. A personal brand is about how to communicate the authenticity of your unique talents, your genius to the world. It's about earning the trust and respect of your market by establishing yourself as "the choice" and not "a choice" when someone has a need. Personal Branding is about the quality of the communication you have with your "listening" market.
Note: A "listening market' goes beyond a target market. It is a market that is specifically listening for your unique value message based on their experiences and historical references. In other words, it's why someone chooses Wheaties and another chooses Bran. Each cereal has very little nutritional difference; the real difference lies in minds of the buyers who are 'listening' for a specific benefit message. This is a subset of how branding works.
Don't sit and wait expecting the world to discover your unique talents. In order to communicate your distinctive value to your listening market, consider a "visibility campaign". It's a way to communicate certain things, to certain people in a certain way that positions you to capture the attention of your internal market (firm/company) and/or your external market (clients/customers). Finally, if you think you can be successful while staying invisible, you are misleading yourself into the depths of mediocrity.
Important questions to ask yourself:
One final note; in order to build trust with your market you must become an avid student of lead generation and marketing strategy.
© Copyright Joe Heller. All Rights Reserved.
|© Copyright @ 2004 Keynote Resource Inc. All rights reserved. Permission is granted for linking to web pages within Keynote Resource
Keynote Resource speakers bureau can help you find the ideal keynote speakers for your next event. We represent inspirational speakers, motivational speakers, corporate entertainment and more.
Keynote Resource speakers bureau will find the perfect keynote speaker for your upcoming event, whether you are looking for inspirational speakers with a message, motivational speakers to set the tone of your conference or a facilitator for your annual retreat.
Keynote Resource speakers bureau works closely with executives, meeting planners and training directors to create events that result in highly productive learning or are just plain fun. We can identify business speakers, inspirational speakers or motivational speakers that are well suited to your event, send you videos and press kits to help you with your speaker selection and we’ll work closely with the keynote speakers you hire to ensure they customize their presentations to meet the specific needs of your audience.
We have speakers in all areas including Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin.
We can book speakers for you worldwide, in Canada, New Zealand, Australia, Singapore, Hong Kong, China, Ireland, England, France, Italy, Switzerland, Denmark, Sweden, Brazil and The Bahamas. Click Here to Search A Speaker
Speaker fees are determined based on a number of factors and may change without notice. Fees may vary based on the speaker’s availability, supply and demand, program length and location of the event.
Each fee range listed on this website is intended to serve as a guideline only. In some cases, the actual price quote may be above or below the fee range stated. For the most current fee, please contact your representative directly.