Schmooze or Lose: Why We Need Conversation to Succeed
by Susan RoAne
"To what skill do you most attribute your success?"
I asked this question of all the successful people I interviewed for my book "What Do I Say Next?" Their #1 answer was: the ability to converse!
If we want to be successful, we don't get to choose whether or not to develop and enhance our conversational prowess. Schmooze or Lose is the rule for both personal and professional success.
Formal research from Harvard to Stanford and places in between supports my informal findings that the ability to converse and communicate is a key factor in success. A survey of managers sponsored by the National Association of Colleges and Employees rated "oral communication skills" as the most important.
In the early 1990's, Dr. Thomas Harrell, Professor Emeritus of Business at Stanford University, studied a group of MBAs a decade after their graduation. His goal was to identify the traits of those who were most successful.
He found that grade point average had no bearing on success. The one trait he identified in common among the "successfuls" was their verbal fluency. They were confident conversationalists who could talk to anyone: colleagues, investors, strangers, bosses, or associates. They could speak well in front of audiences, and they were easy to talk to.
The unequivocal equation: Verbal Fluency = Success And Affluency.
Susan RoAne is sought after speaker, consultant and best-selling author of How To Work A Room, as well as The Secrets of Savvy Networking and What Do I Say Next? Her audio-book, RoAne's Rules: How To Make the RIGHT Impression is also available in local and on-line bookstores She is the nation's leading and original networking authority.
Copyright Susan RoAne. All Rights Reserved.
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