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Understanding The Nature Of Service
by Debbie Allen, CSP

Having a high service mindset within your business results in customer longevity and referrals. It costs you nothing, but brings you rich results. Doing the 'little extra things' well and with care will give your business a competitive edge that others that will be too lazy to follow.

It involves an understanding that customers are not those whom you sell, but rather clients that are entrusted to your care. By showing customers genuine empathy, coupled with the willingness to actively assist towards resolving their problems, you will stand out from your competition that narrowly insists on delivering solely what was paid for.

By actively assist, I suggest that your employees need to be mentally present. They need to constantly identify the immediate needs and consequences for a customer and act with intent to help them above and beyond the call of duty.

Taking initiative and personal responsibility cost nothing, but your employees will show your customers that they care and that it makes good business sense to deal with your store. This may include meeting with customers outside normal working hours or taking extra time to help explain complex products in simple, easy-to-follow ways.

Show the passion for your business with excitement and enthusiasm everyday, no matter how slow business may be that day or week. Remember, tomorrow is a new day full of many opportunities for success when you do your very best.

Don't buy into the down economy, the war or other negative issues that may cloud your mind and keep you from being your best. Instead, keep a positive mindset, believe in your business and show your customers how much you care. It cost you nothing, but will repeat many sweet rewards.

Bio: Debbie Allen is one of the world’s leading authorities on sales and marketing. She is the author of five books including Confessions of Shameless Self Promoters and Skyrocketing Sales. Debbie has helped thousands of people around the world attract customers like crazy with her innovative, no-cost marketing strategies and secrets to sales success. Her expertise has been featured in Entrepreneur, Selling Power and Sales & Marketing Excellence.

Copyright Debbie Allen. All Rights Reserved.

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