Innovate or evaporate - The time to act is NOW!
by Bob Hooey
When would be the best time to start some serious work on innovation in your organization? Now! is the short answer.
The gap between imagination and achievement or actualization has never been shorter. Beginning 'somewhere' is always preferable to waiting while your team weighs the options and while the organization goes bust or gets left in the dust by those competitors who are being innovative and creative in this volatile market.
Author of "Leading the Revolution," Gary Hamel advocates that "radical innovation is the competitive advantage of the new millennium." With the aftermath of the past 18 - 24 months since 911, the Enron fallout, and a general shake up in our economy, a wake up call is in order.
But that can be a challenge to productive change with some organizations mental constraints and stuck in the mud mindsets. J.K. Galbraith, noted economist once shared, "Faced with the choice of changing one's mind and proving there is no need to - almost everyone gets busy on the proof."
Everyone needs to be involved. Partial commitment to innovation is commitment to failure. There needs to be a willingness to listen to, and act on, the change plan that comes from this innovation process.
Creative Partners' Andy Radka shares the results of a survey of 500 top American CEO's. They were asked what their organization needed to survive in the 21st Century. Their top answer was "to practice creativity and innovation." However, "only 6% of them believed they were tackling this effectively."
Quite a gap between needs and application. Obviously blending in a spirit of innovation takes time vs a quick fix or special seminar.
If innovation and creativity are so important, even critical in business survival, why the gap in application and implementation? While each organization is distinct and different, there needs to be a more holistic, integrated approach to innovation and creativity as a culture. We need to get 'buy in' on all levels.
Further, we need to consider some important points to increase the possibility of idea generation, which in turn drives innovation and creativity in an organization.
What can you do to facilitate this process? Here are some areas of concern in building a foundation for success under this creative and innovative initiative:
About the author:
Bob 'Idea Man' Hooey is a productivity strategist and creativity catalyst who regularly writes for North American Consumer and Trade Journals, on-line magazines and company intranets. He is the author of nine books, a mini-book series, four success systems and an e-book series. Bob was the 48th person in the history of Toastmasters International to earn their coveted professional level Accredited Speaker designation.
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