11 Ways to Create Successful Corporate Meetings and Retreats|
by David & Lorrie Goldsmith
What's the cost to put together a strategic corporate meeting or retreat? Regardless of the specifics-hotel expenses, payroll, lost opportunities, lost management time planning the agenda, the cost of guest speakers, food, and supplies-you expect the returns to far outweigh the $3000 or $150,000 bill.
Unfortunately, too many meetings never hit their mark. You start with specific goals and an agenda. You sit everyone down and start covering your list. However, somewhere the whole thing veers off course. Perhaps a guest speaker doesn't deliver the content you intended. Maybe a member of the group falls short with their sales presentation or operations report. Before you know it, you're at 72% of where you wanted to be, and you can't go up. Now you're stuck answering questions or offering solutions that weren't part of your original agenda.
When the event is over, you're happy…not elated. The whole thing wasn't a total loss. You rallied the troops, but didn't achieve objectives the way you had intended. Sales will rise, maybe by 20%, but they won't double the way you had hoped. You pay the bill and go home.
It doesn't have to be this way. Here are 11 ways to get more of what you want out of future meetings:
Copyright David and Lorrie Goldsmith. All Rights Reserved.
David and Lorrie Goldsmith are managing partners of their own consulting group. Their firm offers consulting and speaking services internationally. David was named by Successful Meetings Magazine as one of the "26 Hottest Speakers in the Industry." Jeff Gitomer say’s "David Goldsmith is unique in that he can see a 30,000 feet view of business and then delivers the hand-to-hand tools for combat."
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