Home Search Speaker Request Speaker Corporate Event Planning For Ceo's Videos About Us Articles Links
Daniel Hopping Full Profile >> Testimonials … Contact Us … FAQ … Site Map … Glossary …
Hopping on Technology
by Daniel Hopping

2005 was an interesting year. I would like to offer some thoughts on the past year and on what we might see in 2006.

Patents In 2005 IBM received 2,941 patents from the US Patent office. This achievement made IBM the leader in patents for the 13th year in a row. IBM had over 1,100 more patents than the company with the next highest number. This sustained technical vitality is incredibly important in our time of increased rate of change.

A little over 60% of these patents were for software related inventions. I think that software has become the single most important arena in technology that will allow the retailer to innovate fast enough to stay ahead of the consumer. Two examples of patents that have the potential to impact retail are:
  • USP 6,879,835 entitled "LOCATION-SPECIFIC MESSAGING SYSTEM"
    Inventor(s): David P. Green, Edith H. Stern, Philip Shi-lung Yu, Barry E. Willner

    This invention allows messaging between mobile devices within a physical proximity without directly identifying or communciating with the recipient mobile devices. A central server has information regarding the location of mobile devices. When a user of one mobile devices desires to give pertinent geographical information (e.g., traffic jam), ask a question related to location (e.g., any good restauraunts nearby?), or otherwise communicate with other users in physical proximity, their mobile device will communicate to the central server with the message and location of the physical device. The central server will determine one or more mobile devices within physical proximity and relay the message. The users may be anonymous or part of predefined groups.

  • USP 6,912,726 entitled "METHOD AND APPARATUS FOR INTEGRATING HYPERLINKS IN VIDEO"
    Inventor(s): Jeane Chen, Ephraim Feig, Liang Jie Zhang

    This invention allows video hyperlink data to be easily added to existng video files. Hypervideo data is encoded with two distinct portions, a first portion which contains the video data such as an existing video file and a second portion, typically much smaller than the first, which contains hyperlink information associated with the video data. Preferably, the first and second portions are stored in separate and distinct files. The encoding of the hyperlink information is preferably made efficient by encoding only key frames of the video, and by encoding hot link regions of simple geometries. A hypervideo player determines the hot link regions in frames between key frames by interpolating the hot link regions in key frames which sandwich those frames. One important benefit of this novel approach is that hyperlink data can be efficiently added to existing video programming.
These patents can allow the retailer to communicate with a customer near their store or allow the consumer to interact with a dynamic merchandising touch screen displays. These capabilities will bring a new order of magnitude of complexity to retail marketing and merchandising.

In 2005 IBM pledged to make 500 key patents available to the open source community which allows developers to further the open systems initiative and accelerate innovation.

In 2006 patent submission is becoming more focused on critical areas. IBM believes that patents should be granted only for ideas that embody genuine scientific progress and technological innovation. High-quality patents increase certainty around intellectual property rights, reducing contention and freeing resources to focus on innovation.

Bluetooth
Bluetooth devices were being sold at a rate of almost 10 million per week at the end of 2005. That is up from a little more than one million at the start of the year.

Bluetooth is now just part of the open consumer interface with great gadgets like the Motorola Oakley Razrwire Bluetooth sunglasses that work with your bluetooth phone.

Bluecasting is now a reality in a South African Mall. This is a new type of proximity marketing that puts rich content on consumer’s phones without going through the Cell network and not using minutes on the phone.

By the end of 2006, there should be enough of a critical mass of consumers with communicating devices that retailers can start developing ways to increase loyalty using the customers own device.

VoIP
Voice over IP has come a long way in the last 12 months and is now being considered in most of the Next Generation Store projects that I am aware of. For consumers, the VoSKY Call Center from Actiontec allows anyone to place VoIP calls from any phone and you don't have to be using a PC to place calls. You can use it to make free Skype calls remotely from any land line or mobile phone.

By the end of 2006, I think VoIP will be causing significant changes in phone billing plans and usage.

Blogs to Wikis
Blogs were growing at 60,000 a day in 2005 and many retailers are monitoring their name in the blogsphere to keep abreast of consumer attitudes. Wikis are now gaining ground and are starting to be used as knowledge management tools by retailers. To better understand how to use a wiki, visit www.wikipedia.org . A wiki can allow store managers and merchants to share up to the minute information about the market in a painless manner.

3G phones
We ended 2005 with more cell phones in North America than households. Cell phones are now starting to show up with 802.11g HiFi and gigabytes of storage. 2 Mega pixel cameras in phones are the new standard. According to Consumer Reports, over one-third of 11 to 14 year-olds have their own cell phones. This is much higher in the 15 to 20 age group. China now has 50% more phones than North America. The Samsung phone in Korea has GPS capability that allows you to not only know where you are, but where your friends and family are as well.

Mobile phones are now the social connection for much of the world and retailers are going to have to include them in their marketing planning within the coming year. The consumer touch points are becoming more sophisticated than most retailer's infrastructure will be able to handle.

Shopping on the Web
According to the fifth annual Holiday eSpending Report, online holiday shopping grew 30% over last holiday season and totaled $30.1 Billion. In 2004 online spending had grown 25% to $23.2 Billion. The report states that catalog shopping remained fairly steady.

The report points out that a big factor in the growth is that the channel is becoming easier to use and the consumer is becoming increasingly more sophisticated. Another finding is that we as consumers are procrastinating more and waiting for the deeper discounts partly because we trust in the shipping reliability and mostly because we are trained to procrastinate.

Communities are a key to customer loyalty
All of these types of technologies are bringing people closer together and actually making shopping much easier than 10 years ago. Remember when you had to go to several stores to make a significant purchase decision? Now folks just get on the Web. Everything seems to be on the Web. The consumer is reaching perfect information when it comes to shopping. Last year consumers used price comparison Web sites for many purchases.

Challenges for 2006
  • Integrate
  • Simplify
  • Innovate
  • Consumerize
I hope to see you at the NRF 2006 Big Show.

Daniel Hopping is a global technology futurist, author, consultant and speaker. With four decades of hands-on experience, Dan’s area of expertise is forecasting the impact that technology will have on the retail industry and tomorrow’s consumer.

Copyright © Daniel Hopping. All rights reserved.

END
 
 
 
Home Search Speaker Request Speaker Corporate Event Planning For Ceo's Videos About Us Articles Links
Testimonials … Contact Us … FAQ … Site Map … Glossary …
© Copyright @ 2004 Keynote Resource Inc. All rights reserved. Permission is granted for linking to web pages within Keynote Resource
To book a speaker call toll-free : 1-800-420-4155       e-mail:
yvon@keynoteresource.com      Privacy Policy
Privacy Statement/Policy
Keynote Resource realizes that when you complete forms on our web site you are providing us with information that is of a private nature. We assure you that we will not share or sell this information to a third party for any purpose. We treat all information provided to us as strictly confidential.
About KeynoteResource.com:
Keynote Resource speakers bureau can help you find the ideal keynote speakers for your next event. We represent inspirational speakers, motivational speakers, corporate entertainment and more.

Keynote Resource speakers bureau will find the perfect keynote speaker for your upcoming event, whether you are looking for inspirational speakers with a message, motivational speakers to set the tone of your conference or a facilitator for your annual retreat.

Keynote Resource speakers bureau works closely with executives, meeting planners and training directors to create events that result in highly productive learning or are just plain fun. We can identify business speakers, inspirational speakers or motivational speakers that are well suited to your event, send you videos and press kits to help you with your speaker selection and we’ll work closely with the keynote speakers you hire to ensure they customize their presentations to meet the specific needs of your audience.

We have speakers in all areas including Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin.

We can book speakers for you worldwide, in Canada, New Zealand, Australia, Singapore, Hong Kong, China, Ireland, England, France, Italy, Switzerland, Denmark, Sweden, Brazil and The Bahamas. Click Here to Search A Speaker

Disclaimer
Speaker fees are determined based on a number of factors and may change without notice. Fees may vary based on the speaker’s availability, supply and demand, program length and location of the event.

Each fee range listed on this website is intended to serve as a guideline only. In some cases, the actual price quote may be above or below the fee range stated. For the most current fee, please contact your representative directly.