Home Search Speaker Request Speaker Corporate Event Planning For Ceo's Videos About Us Articles Links
Bill Eager Full Profile >> Testimonials … Contact Us … FAQ … Site Map … Glossary …
Marketing and Sales on the Internet
by Bill Eager

The Internet is quite possibly the most effective medium for sales and marketing since the invention of the printing press. Auto and computer manufacturers, airlines, hospitals, real estate firms and sporting goods stores use Web sites to attract customers and increase sales. Web demographics suggest that users represent ideal customers for a wide variety of products. An amazing six hundred million people around the world now have access to the Internet. That's 10% of the world's population. In the U.S. more than 42% of users have incomes that exceed $50,000, 49% are between the ages of 30 - 49 and 41% have college degrees. The gender gap is almost invisible as 41% of users are women and 59% are men - 1*.

Electronic Shopping Gets Real
Can you make money on the Internet? Absolutely. The volume of dollars spent for online retail purchases have increased from approximately $70 million in 1996 to more than $66 billion in 2004 with another $50 billion in online travel! Amazon.com http://www.amazon.com started out as: "The Earth's Biggest Bookstore" and is now simply the biggest store. With almost a million visitors an hour, the 2004 holiday season found Amazon selling 32 items a second and shipping more than 2 million units in one day!

Online retail is commonplace with both traditional catalog companies like Land's End http://www.landsend.com and Spiegel's http://www.spiegel.com allowing users to locate, view and securely purchase hundreds of different products. We have also seen that real-world stores like Walmart take advantage of the power of "clicks and bricks" by selling both in stores and online.

Electronic commerce requires security, authentication and transaction. A customer's credit card information is encrypted as it is transmitted through the Internet, the card is authenticated by a third party and then funds are electronically transmitted into the merchant's bank account. The processes and systems required to achieve this integration are in place today.

Reach Your Customers One-By-One
With more than twenty million Web sites to choose from it might seem impossible for your prospects or customers to locate your Web site. Amazingly the Web does just that! More than television, radio or magazines, the Web narrowcasts. Customers with specific tastes and interests visit the Web sites that fit their needs. Of course the use of search engines, online advertising and getting other sites to link to yours are key factors in online visibility.

For businesses, the best marketing tactics are those that craft messages and information for individual customers. Known as one-on-one marketing, the Web is ideally suited for this application. A Web site can maintain a profile of a customer's interests (stored in a database). Every time the customer revisits the site, any new information about products or services that may interest them is automatically presented on the screen … even with a personal message. By keeping a database of these profiles as well as the e-mail addresses of visitors, you can periodically send out personalized "electronic mailers" to notify customers of new services.

1* Data from Louis Harris & Associates and Baruch College

Copyright Bill Eager. All Rights Reserved.

END
 
 
 
Home Search Speaker Request Speaker Corporate Event Planning For Ceo's Videos About Us Articles Links
Testimonials … Contact Us … FAQ … Site Map … Glossary …
© Copyright @ 2004 Keynote Resource Inc. All rights reserved. Permission is granted for linking to web pages within Keynote Resource
To book a speaker call toll-free : 1-800-420-4155       e-mail:
yvon@keynoteresource.com      Privacy Policy
Privacy Statement/Policy
Keynote Resource realizes that when you complete forms on our web site you are providing us with information that is of a private nature. We assure you that we will not share or sell this information to a third party for any purpose. We treat all information provided to us as strictly confidential.
About KeynoteResource.com:
Keynote Resource speakers bureau can help you find the ideal keynote speakers for your next event. We represent inspirational speakers, motivational speakers, corporate entertainment and more.

Keynote Resource speakers bureau will find the perfect keynote speaker for your upcoming event, whether you are looking for inspirational speakers with a message, motivational speakers to set the tone of your conference or a facilitator for your annual retreat.

Keynote Resource speakers bureau works closely with executives, meeting planners and training directors to create events that result in highly productive learning or are just plain fun. We can identify business speakers, inspirational speakers or motivational speakers that are well suited to your event, send you videos and press kits to help you with your speaker selection and we’ll work closely with the keynote speakers you hire to ensure they customize their presentations to meet the specific needs of your audience.

We have speakers in all areas including Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin.

We can book speakers for you worldwide, in Canada, New Zealand, Australia, Singapore, Hong Kong, China, Ireland, England, France, Italy, Switzerland, Denmark, Sweden, Brazil and The Bahamas. Click Here to Search A Speaker

Disclaimer
Speaker fees are determined based on a number of factors and may change without notice. Fees may vary based on the speaker’s availability, supply and demand, program length and location of the event.

Each fee range listed on this website is intended to serve as a guideline only. In some cases, the actual price quote may be above or below the fee range stated. For the most current fee, please contact your representative directly.