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Business is NOT Combat!
by Waldo Waldman

Business is cooperation, communication, and commitment. Combat implies conflict, struggle, resistance, and often means life and death. It encourages adversarial relationships and builds walls. Combat is not fun. Win or lose, nobody really wants to be a part of combat.

With our rapidly changing economy, we need to break free of this combat mindset that is prevalent in our business community and embrace a culture of trust instead. Just like well trained fighter pilots, well trained organizations should never enter into combat. Moreover, it should be avoided at all costs. A great business strategy does not seek confrontation. Rather, it seeks to achieve objectives without combat.

True, business is often competitive, highly stressful, and requires a tremendous amount of sacrifice. However, no matter how we look at it, our lives are never truly at risk in business as they are in actual combat. There are no missiles being fired and our lives are not threatened. Still, we can learn valuable lessons by exploring how we would perform if we were actually in combat, and applying it to business.

By diligently preparing for each business mission and trusting in our leadership to provide a strategic vision and a set of objectives that are understood by all, we can maximize our ability to win. If we learn to overcome our fears, take courageous risks, and focus on the mission rather than ourselves, we can break performance barriers that have been limiting our growth. Finally, if we engage each business mission as if we are in combat and our lives (and our wingmen’s lives) depend on our success, think of how focused we would be! Think of how much we would want to win! This is what I call applying the - fighter pilot state of mind - to business. It is a spirit that is dedicated to superior performance and a commitment to excellence in all that we do.

The key to winning in business comes down to trust - trust in yourself, trust in your team (your wingmen) and trust in your leadership. When you embrace this trust and engage your business missions with a cooperative and ‘win-win’ mindset, your personal and organizational effectiveness will improve dramatically. With trust, you can help eliminate barriers that stifle productive business practices, maximize your personal performance and the value of your team, and build the relationships that really mean something in business.

This is the ultimate philosophy of my life and my company, The Patriot Group. I’m proud to be your wingman and look forward to working with you!

Copyright Rob Waldo Waldman. All Rights Reserved.

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