Home Search Speaker Request Speaker Corporate Event Planning For Ceo's Videos About Us Articles Links
Patricia Fripp Full Profile >> Testimonials … Contact Us … FAQ … Site Map … Glossary …
Develop an "Unfair Advantage" Over
Your Competition

by Patricia Fripp, CSP, CPAE

All I've ever wanted in business is an unfair advantage. Before you raise your eyebrows, let me define the term. An unfair advantage is not lying, cheating, or stealing. It's exactly the opposite. An unfair advantage is doing everything just a little bit better than your competition. And even if you've been in business for many years and you're at the top of your profession, in today's competitive world you also need to do everything just a little bit better today than you did it yesterday. That's your unfair advantage.

It's not always easy. Do you remember the movie STAYING ALIVE, the sequel to SATURDAY NIGHT FEVER? (And can you still dance that way?) It's about how the John Travolta character pursues a career as a professional dancer, all the highs and lows (with a little romance thrown in). The last scene is an incredible dance routine. As my friend Kookie and I danced out of the theater afterwards, I had a revelation: The trouble with life is that it's just too short to be good at very many things!

The dedication and discipline that the Travolta character needed to become a great dancer didn't leave him much time for anything else.

That's the problem with working and being in business today. The future belongs to those who are competent in many different areas. To be successful in any industry, you need to be a technically-adept, charismatic communicator with exceptionally good work habits, good people skills, and an abundance of healthy energy. (And it doesn't hurt if also you look good and dress well.)

There's an old saying, "If you build a better mousetrap, people will beat a path to your door." That was true once, but not today. Having the best product or service does not automatically guarantee you success. That's because:
  1. People do business with people they know.
  2. People do business with the people who do business with them.
  3. People do business with people their friends talk about.
  4. People do business with people they read about.
Start now to develop your own unfair advantage and build your client base.
    1. What one thing can you do better than your competition? How can you let the world know about your advantage?

    2. What one activity can you improve on? Decide whether this improvement is worth the energy it will require. If so, what one step can you take this week?

    3. Learn from the best...and the worst! No matter how long you've been in the work force, make a list of every boss you've had. Start with your first job at the age of ten or twelve and go right through to today. What did you learn from each of these people, good or bad?

    This exercise is especially important if you are now in management or plan to be. Everyone you've ever worked for can teach you something, even if it is only to provide you with a pitiful example of what not to do. "If you want to build a ship," wrote pilot- poet Antoine de Saint-Exupery, "don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea." How many leaders have gone beyond mere management to filling you with a yearning for the endless immensity of opportunities before you? How did they do it?

    ©2004 Patricia Fripp. All Rights Reserved

    Home Search Speaker Request Speaker Corporate Event Planning For Ceo's Videos About Us Articles Links
    Testimonials … Contact Us … FAQ … Site Map … Glossary …
    © Copyright @ 2004 Keynote Resource Inc. All rights reserved. Permission is granted for linking to web pages within Keynote Resource
    To book a speaker call toll-free : 1-800-420-4155       e-mail:
    yvon@keynoteresource.com      Privacy Policy
    Privacy Statement/Policy
    Keynote Resource realizes that when you complete forms on our web site you are providing us with information that is of a private nature. We assure you that we will not share or sell this information to a third party for any purpose. We treat all information provided to us as strictly confidential.
    About KeynoteResource.com:
    Keynote Resource speakers bureau can help you find the ideal keynote speakers for your next event. We represent inspirational speakers, motivational speakers, corporate entertainment and more.

    Keynote Resource speakers bureau will find the perfect keynote speaker for your upcoming event, whether you are looking for inspirational speakers with a message, motivational speakers to set the tone of your conference or a facilitator for your annual retreat.

    Keynote Resource speakers bureau works closely with executives, meeting planners and training directors to create events that result in highly productive learning or are just plain fun. We can identify business speakers, inspirational speakers or motivational speakers that are well suited to your event, send you videos and press kits to help you with your speaker selection and we’ll work closely with the keynote speakers you hire to ensure they customize their presentations to meet the specific needs of your audience.

    We have speakers in all areas including Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin.

    We can book speakers for you worldwide, in Canada, New Zealand, Australia, Singapore, Hong Kong, China, Ireland, England, France, Italy, Switzerland, Denmark, Sweden, Brazil and The Bahamas. Click Here to Search A Speaker

    Speaker fees are determined based on a number of factors and may change without notice. Fees may vary based on the speaker’s availability, supply and demand, program length and location of the event.

    Each fee range listed on this website is intended to serve as a guideline only. In some cases, the actual price quote may be above or below the fee range stated. For the most current fee, please contact your representative directly.