Home Search Speaker Request Speaker Corporate Event Planning For Ceo's Videos About Us Articles Links
Thomas Faranda Full Profile >> Testimonials … Contact Us … FAQ … Site Map … Glossary …
Beyond Downsizing
by Thomas Faranda

Winners grow when they discover downsizing is just as much an opportunity for profitable growth as it is a time for mourning.

Restructuring, reengineering and reinventing are “miracle” techniques that can work wonders for an organization – to a point.

These techniques can boost short-term profitability by helping cut costs. They can be used to tighten an organization. They can even be used to help re-position it. However, these techniques can be very limiting, as they play upon the concept of downsizing rather than one of the profitable growth.

Downsizing is a method of creating a leaner organization with the objective to become more competitive. It is a means, not an end. Downsizing is a starting point to re-position an organization for growth.

Only growth is a building block for the future. Downsizing may strengthen the foundation, but it cannot add new floors to the building. Growth, on the other hand, is the foundation for a long-term future.

Downsizing leads to more downsizing. According to he American Management Association two-thirds of corporations that downsize their staff this year will repeat it next year. Thus, downsizing does not lead to a motivated staff, a creative R&D team or a bonded group of customers. In fact, the best staff and customers tend to desert the ship when they see it going down. Everyone wants to do business with a winner. Winners are not in a perpetual cycle of downsizing. Winners grow.

Growth is the only strategy that will provide long-term stability and profitability. Growth is the only common denominator that allows a firm to dominate a market, to increase market share and to develop new ideas and technologies into profitable products and services. Growth is the only strategy that forces you to think of new ways to satisfy customers rather than old ways to cut costs.

Many organizations are dominated today by mangers that have made an entire career of downsizing. They are number- and people-crunchers. They create profits by cutting costs rather than by expanding products and services. They are managers who are not ready for the world of profitable growth, which has to be the focus of the late 1990s.

\ Profitable growth is a strategy as well as a mindset. It is a strategic system of operating and thinking that focuses energy on strengths rather than weaknesses. It is a mindset that forces you to look outward rather than inward. In general, it is a guiding force to building the organization. Downsizing is the past. Profitable growth is the future.

Increasing revenue is a critical function of growth. This can be accomplished by traditional product or service innovation or by geographic expansion or by acquisition. Or, it can be accomplished by non-traditional and creative techniques such as joint ventures, strategic technology alliances and product enhancements from new technology sources.

There is no one best way. There is only the best way for an individual organization in a specific industry at a specific moment of time. The organizations that mobilize at the right time, in the right way and in the right form will be the winners. They will be gaining market share from their competitors and they will be generating revenue, while the losers will still be “downsizing” for pseudo-profitability.

Downsizing is the most tiring, all-consuming and emotionally draining process an organization can experience. It is like attending a funeral everyday instead of a party. It is a funeral for new ideas, new technologies and new horizons. It is a mourning for what has been lost instead of what can be gained. Downsizing forces everyone’s mindset into a process of cutting rather than growing and of losing rather than winning.

Growth gives everyone a breath of fresh air that makes the impossible seem possible. It encourages new ideas and techniques. It rewards people for creating rather than cutting. It renews the credibility of growth as both a strategy and a mindset.

Profitable growth is the next step beyond downsizing. It is the vision that will propel firms into developing a clear and credible plan for renewal. Profitable growth is the future?

Thomas Faranda is a CEO, an entrepreneur and a speaker who was named one of the most exciting speakers in America by "Meetings & Conventions Magazine" due to his high- content, humorous programs with global examples, stories and ideas. As the former President of The Hospital Corporation of Chicago and the former National Accounts Sales Manager for Masonite Corporation, he has the credibility and experience audiences around the world respect and demand in a featured speaker. Mr. Faranda's business holdings have included hotels in America, a software corporation, a global consulting firm focused on growth and profit and additional global ventures. His clients include Intel, 3M, Ford Canada, IBM, GE, Siemens and firms from Asia to the Americas. His books include "UncommonSense Leadership" and he has published over one hundred business articles. Mr. Faranda has earned a BS, an MBA in International Business and a Doctorate in Education(abd).

Copyright Thomas Faranda. All Rights Reserved.

Home Search Speaker Request Speaker Corporate Event Planning For Ceo's Videos About Us Articles Links
Testimonials … Contact Us … FAQ … Site Map … Glossary …
© Copyright @ 2004 Keynote Resource Inc. All rights reserved. Permission is granted for linking to web pages within Keynote Resource
To book a speaker call toll-free : 1-800-420-4155       e-mail:
yvon@keynoteresource.com      Privacy Policy
Privacy Statement/Policy
Keynote Resource realizes that when you complete forms on our web site you are providing us with information that is of a private nature. We assure you that we will not share or sell this information to a third party for any purpose. We treat all information provided to us as strictly confidential.
About KeynoteResource.com:
Keynote Resource speakers bureau can help you find the ideal keynote speakers for your next event. We represent inspirational speakers, motivational speakers, corporate entertainment and more.

Keynote Resource speakers bureau will find the perfect keynote speaker for your upcoming event, whether you are looking for inspirational speakers with a message, motivational speakers to set the tone of your conference or a facilitator for your annual retreat.

Keynote Resource speakers bureau works closely with executives, meeting planners and training directors to create events that result in highly productive learning or are just plain fun. We can identify business speakers, inspirational speakers or motivational speakers that are well suited to your event, send you videos and press kits to help you with your speaker selection and we’ll work closely with the keynote speakers you hire to ensure they customize their presentations to meet the specific needs of your audience.

We have speakers in all areas including Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin.

We can book speakers for you worldwide, in Canada, New Zealand, Australia, Singapore, Hong Kong, China, Ireland, England, France, Italy, Switzerland, Denmark, Sweden, Brazil and The Bahamas. Click Here to Search A Speaker

Speaker fees are determined based on a number of factors and may change without notice. Fees may vary based on the speaker’s availability, supply and demand, program length and location of the event.

Each fee range listed on this website is intended to serve as a guideline only. In some cases, the actual price quote may be above or below the fee range stated. For the most current fee, please contact your representative directly.