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William Arruda
"What Makes You Unique, Makes You Successful"
William Arruda Expertise: Branding • Leadership
Fee Range: $10,000 to $15,000
Location: New York
Dubbed the 'Personal Branding Guru' by the media and clients alike, William Arruda is a brand strategist, public speaker and author. William's twenty years' corporate branding experience and his enthusiasm for human potential intersect in his inspirational and engaging presentations focused on the human side of branding. A global speaker, William has addressed audiences of five to five thousand throughout the Americas, Europe and Asia.

William has appeared on BBC TV, the Discovery Channel and Radio America. He has written for and contributed to numerous publications including the Wall Street Journal, Harvard Business Review, Chicago Tribune, Los Angeles Times, New York Newsday, Trends (Belgium), Metro (UK) and Strategies (France). He also writes for the American Marketing Association, the Chartered Institute of Marketing (UK), PR News and marketingprofs.
William is co-author of the upcoming book, Career Distinction. He is a member of the International Coach Federation and holds a Master's Degree in Education. A member of the American Airlines Million Miles Club, he spends his time traveling the world with his message of branding for business and personal success.

Programs With Brief Descriptions:
All of William's keynotes, seminars and workshops are designed to drive long lasting value for your business. His keynotes and professional development solutions are inspiring, unique and steadfastly focused on results. William uses his highly energetic and enthusiastic style to pump adrenaline into your meeting or conference. Here are some of his most popular speaking topics:
  • 1-2-3 Success! Three Steps to a Winning Personal Brand
    Personal branding is one of today's hottest career strategy topics and an essential tool for thriving in today's work environment. In this presentation or seminar, William takes you through the proven, three-step personal branding process so that you can learn the secrets of building and communicating your winning personal brand. This inspiring presentation is ideal for customer-facing employees. It enables them to increase their confidence and use their innate strengths to build strong and enduring client relationships. It is also relevant to consultants, coaches and small business owners who must build their brands so that they can stand out from the competition and greatly expand their success.

  • The Human Connection Making the Most of Your People
    This presentation looks at the members of your brand community to see how they drive value for your business. William shares with you how you can leverage your human brand assets - employees, executives, partners, customers and shareholders - to fortify your brand. The presentation emphasizes the role your employees play in building the corporate brand through their efforts with internal and external customers. Employees who understand your brand are more engaged and motivated and they deliver on-brand work every day.

  • Executive Branding How Leaders Augment Corporate Brand Value
    In this day of celebrity brands and branded cities, it is not only becoming common, it is becoming essential, for senior executives to build and communicate their personal brands to expand both individual and corporate success. In this presentation, William illustrates how executives can make indelible marks on the organizations they lead while increasing corporate brand value inside and outside the organization. Leaders who align their values with the organization and capitalize on their strengths increase their fulfillment while driving greater value for the business.

  • IQ + EQ + RQ = Success! The Formula for Advancing in Your Career
    Although each of us was born with an IQ which stays relatively the same throughout life, Emotional Intelligence, or EQ, can be improved by working on the five EQ competencies. Using EQ skills enables professionals to improve performance, motivate those around them and have better relationships with customers. Our RQ - reputation quotient - allows us to stand out and excel in the work environment by capitalizing on our individual strengths. This presentation or workshop provides participants with the tools necessary to increase their EQ. It also provides the fundamentals of personal branding so that participants can work on building a reputation among theirs peers, customers and managers.

  • Speak Out Turning Presentations into Performances
    Presentation skills are crucial to career or business success, both in terms of presenting your company in the best possible light, and also in terms of developing your own professional image. During this workshop, William shares with you the ten steps for turning a presentation into a performance. You will learn tricks and techniques that you can use to refine your personal communications style and build your confidence.


Client Testimonials:
"William is passionate about the role leaders play in engaging their teams and building strong brands. His fascinating and thought provoking presentation had participants on the edge of their seats during our CEO Leadership Forum in London."
-- Zoe Arden, Managing Director, Golin/Harris

"William has a unique combination of coaching, marketing communications and branding skills which enables him to work with executives to define and develop highly differentiated personal brands. Working with him has been both fascinating for me and valuable to my business."
-- Christophe Ginisty, Founder and Managing Director, Rumeur Publique, the French PR Agency of the Year, 2003

"William exudes energy and a fervent interest in branding. He provided our group with humorous insights and actionable advice on how to use the concepts of branding to help us succeed in our careers while providing greater value for Microsoft. His one-of-a-kind presentation was so valuable to our staff that we have already booked him for another keynote and two workshops."
-- Tamara Pesic, Director, Speaker Series, Microsoft, Seattle

Articles:
Eliminate the F-Word
The Four Prinicples of Career Distinction

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