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Tony Alessandra Ph.D CSP CPAE
"Leading Business Strategist"
Tony Alessandra Expertise: Sales •Customer Service •Team Building •Leadership •Time Management •Communication
•Competitive Advantage
Fee Range: $15,000 to $20,000
Location: California     Video
A marketing strategist and applied behavioral scientist, Dr. Tony Alessandra is a leading authority on bottom-line marketing tactics and on building business relationships for life. Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Tony combines an endearing charisma and a command of his craft into a unique style that consistently captivates his audiences.

Tony's credentials include 30 years of exceptional business success as well as an extensive academic background. He worked his way through college and graduate school as a salesman, earning his B.B.A., M.B.A., and Ph.D., all in Marketing, from the University of Notre Dame, University of Connecticut, and Georgia State University respectively.
As a professional speaker, he holds the CPA (Council of Peers Award for Excellence) and CSP (Certified Speaking Professional) from the National Speakers Association Delivering more than 2000 presentations since 1976 to large and small corporate groups and associations worldwide, Tony has consistently earned rave reviews as the top rated speaker.

Dr. Alessandra is a widely published author with 13 books including Charisma (Warner Books); The Platinum Rule (Warner Books); Collaborative Selling (John Wiley & Sons); and Communicating at Work (Fireside/Simon Schuster). He has been featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). Tony also hosts the TPN/Primestar network talk show, Strictly Business. Tony's polished style, powerful message and proven ability as a consummate business professional assure top notch engagement every time.

The Platinum Rule™
Dr. Alessandra's most requested topic-often described as "a college lecture delivered in the Comedy Store." Covers: Adaptability, Diversity, Teambuilding, Treating others the way they want to be treated in leadership, sales or customer service. Powerful tools for every interpersonal interaction. This is the ultimate opening or closing keynote speech.

Customer Loyalty
Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer ­driven and less operations-driven ; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, retention and satisfaction which leads to customer loyalty.

Collaborative Selling (John Wiley & Sons); and Communicating at Work (Fireside/Simon & Schuster).
He has been featured in over 50 audio/video programs and films.

Collaborative Selling
Start building profitable relationships with your customers now. Dr. Alessandra shows your salespeople how to clearly set themselves apart from the competition, how to succinctly articulate their competitive advantage, and how to use the six-step collaborative selling process to dominate their market.

Market Leadership in the New Economy
The times are changing faster and more dramatically than ever before the technological revolution; global competition; more demanding customers; a tight job market that has turned some employees into "free agents." Dr Alessandra discusses how you can turn these changes into a competitive advantage rather than allowing these changes to take advantage of you.

Client Testimonial:
"Tony had the audience in the palm of his hand during the entire presentation. He used humor and his engaging personal style to keep them with him, absorbing his message throughout."
-- Honoria Vivell, Union Bank of California

Foolproof Sales Training
How People Learn
Platinum Rule
Matching Your Selling Style With the Customer's Buying Style
Providing Service With Style
Using Personality Differences to Build Teams That Work
The Stairs of Customer Loyalty
Moments of Magic
Assuring Customer Satisfaction


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