1 800 420 4155
link:  Home
link:  Search Speakers
link:  Request Speaker
link:  For Meeting Planners
link:  For CEOs
link:  Speaker Video
link:  About Us
link:  Articles
link:  Useful Links
Testimonials …
Contact Us …
Site Map …
Glossary …
Rick Barrera CSP
"Over Promise and Over Deliver"
Rick Barrera Expertise: Attitude • Branding • Change • Future & Strategy
Fee Range: $15,000 to $20,000
Location: California     Video
Rick Barrera is a nationally acclaimed speaker, marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Hummer, Tivo, and Google will change your thinking about marketing forever. Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers.

It's an old cliché in business that smart companies UNDER promise and over deliver. But in today's crowded market, that's a one way ticket to oblivion! In his bestselling book Overpromise and Overdeliver: Secrets of Unshakable Customer Loyalty (Penguin Putnam - 12/04), Rick shows how an increasing number of cutting edge firms are building breakthrough brands in record time.
Rick offers powerful and easy-to-apply lessons not only for senior managers but also for individuals at any level -- for anyone who wants to create unshakable customer loyalty. Drawing on more than 20 years of in-the-trenches experience, this breakthrough book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services and company.

Rick's previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.

His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon. Because he continues to consult with a few select clients each year, his material is always relevant, fresh and grounded in the current realities of the marketplace.

Rick's passion for truly understanding the company and industry he's addressing, along with his trademark approach to customization is unparalleled in the speaking industry. His depth of corporate experience, research and education has given him the unusual gift of appearing to be an industry insider to even the most discriminating listeners!

Programs and brief descriptions:
  • Branding/Customer Loyalty- Overpromise and Overdeliver
    This topic is essential for any company that wants to stand out from competitors while leading their industry in growth and profit. Overpromise and Overdeliver shows you how to differentiate your brand and your customer service by designing and managing the appropriate Product, System and Human TouchPoint interactions in the appropriate blend for your customers. Senior executives will find the research and examples compelling. Line managers will learn what has been missing in their execution and the front line will learn what they must do on a daily basis to ensure that customers drive the buzz that builds breakaway brands.
  • Innovation - Fast Forward
    This intense presentation underscores the necessity for companies to redesign their systems and processes to permit flexibility, innovation and speed. Your team will learn practical, action-oriented steps to capitalize on key trends driving the future of management, marketing, sales and customer service delivery. Participants in Fast Forward will discover their own "innovation quotient" and learn how to improve it so they can accelerate the pace of their innovation.
  • Customer Service - Rethinking Customer Service
    As we hurtle along technological pathways in our quest to do more and do it faster, we run the risk of becoming "faceless" to our customers. While we revel our digitalization, we must redesign our organizations to ensure that customers continue to have access to gratifying human interaction. Yet, most companies are not structured to deliver quality customer service. Superior service delivery is a systems issue, not a front line personnel issue. Punctuating his program with examples that epitomize service excellence, Rick delineates what companies must do to win and keep customers in a hyper competitive marketplace.
Client Testimonials:
"Rick, as you know, we use speakers on a regular basis. In all my years doing this, you were absolutely the very best at knowing your audience. I was so impressed with the time you took to learn about our organization. It was very obvious to our participants that this was not a "canned" presentation, but was designed specifically to meet our needs. You were a pleasure to work with. I look forward to future opportunities."
-- Janis Heaney, Vice President, Incentives & Meeting Management, AMEX Financial Advisors

"Rick Barrera gave an impressive, breathtaking performance at our Engineering & Design Conference! It was a one-of-a-kind presentation that endeared him to our audience and motivated each of us to reach for our personal best; confident in our Company's ability to achieve great things in our digital future."
-- Denise May, Eastman Kodak Company

Marketing Guru's new book hits top 10 - From the Rancho Santa Fe Review - February 2005
How do you make your brand irresistible? OVERPROMISE!

Go to our Speaker Request Form or call us toll free at 1 800 420 4155
© Copyright @ 2004 Keynote Resource Inc. All rights reserved. Permission is granted for linking to web pages within Keynote Resource
To book a speaker call toll-free : 1-800-420-4155       e-mail:
yvon@keynoteresource.com      Privacy Policy
Privacy Statement/Policy
Keynote Resource realizes that when you complete forms on our web site you are providing us with information that is of a private nature. We assure you that we will not share or sell this information to a third party for any purpose. We treat all information provided to us as strictly confidential.
About KeynoteResource.com:
Keynote Resource speakers bureau can help you find the ideal keynote speakers for your next event. We represent inspirational speakers, motivational speakers, corporate entertainment and more.

Keynote Resource speakers bureau will find the perfect keynote speaker for your upcoming event, whether you are looking for inspirational speakers with a message, motivational speakers to set the tone of your conference or a facilitator for your annual retreat.

Keynote Resource speakers bureau works closely with executives, meeting planners and training directors to create events that result in highly productive learning or are just plain fun. We can identify business speakers, inspirational speakers or motivational speakers that are well suited to your event, send you videos and press kits to help you with your speaker selection and we’ll work closely with the keynote speakers you hire to ensure they customize their presentations to meet the specific needs of your audience.

We have speakers in all areas including Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin.

We can book speakers for you worldwide, in Canada, New Zealand, Australia, Singapore, Hong Kong, China, Ireland, England, France, Italy, Switzerland, Denmark, Sweden, Brazil and The Bahamas. Click Here to Search A Speaker

Speaker fees are determined based on a number of factors and may change without notice. Fees may vary based on the speaker’s availability, supply and demand, program length and location of the event.

Each fee range listed on this website is intended to serve as a guideline only. In some cases, the actual price quote may be above or below the fee range stated. For the most current fee, please contact your representative directly.