1 800 420 4155
link:  Home
link:  Search Speakers
link:  Request Speaker
link:  For Meeting Planners
link:  For CEOs
link:  Speaker Video
link:  About Us
link:  Articles
link:  Useful Links
Testimonials …
Contact Us …
FAQ …
Site Map …
Glossary …
Dr. Martha Rogers Ph.D
"One to One Marketing Guru"
Dr. Martha RogersExpertise:Business • Competitive Advantage • Customer Service • Future • Management • Marketing • Strategy
Fee Range: $20,000 to $30,000
Location: Connecticut
Business 2.0 magazine named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. The World Technology Network named her as "an innovator most likely to create visionary ripple effects." Accenture's Institute for Strategic Change ranked her among the Global "Top 100 Business Intellectuals."

Martha's experience, expertise, and ability to think out of the box makes her equally popular with media interviewers, speaking event planners, and Fortune 1000 executives seeking to learn how to compete in the Information Age, how to get a payoff from their CRM software and technology, how to build the value of their customer base, and how to cascade the changes needed in an organization to realize ROC – the return on the investment companies make in their customers.
With Don Peppers, Dr. Rogers has co-authored six best-selling books on these subjects: The first, The One to One Future (Currency/Doubleday 1993), celebrating its 11th year in print, was named by Inc. magazine's editor, George Gendron, as "one of the two or three most important business books ever written" and is widely acknowledged as the bible of the customer strategy revolution. The second, Enterprise One to One, received a top 5-star rating from the Wall Street Journal. One to One B2B, out in 2001 made the NY Times Business Best Seller list within a month of its publication. The books have sold over a million copies and appear in a total of 14 languages. Managing Customer Relationships, the sixth Peppers and Rogers book, just out in April 2004, is a desk reference and textbook that serves as a much-needed compendium of what we've learned in the past ten years about building customer value. The book hit the top ten business book list on amazon.com the first day it was announced.

Recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value, Dr. Rogers is an acclaimed author, a world class-class speaker, and a founding partner of Peppers and Rogers Group, the world's leading customer-focused management consulting firm and boasting an impressive list of Fortune 500 clients. In August 2003, Peppers and Rogers Group joined Carlson Marketing Group to provide clients with world-class customer strategy, flawlessly executed, for bottom-line impact. The goal of the combined companies is to offer "one to one, end to end."

As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers has helped to spearhead the "Managing Customer Value" coursework at the MBA and Exec Ed level. She is also the co-director of the Teradata Center for Customer Relationship Management at Duke. She is widely published in academic and trade journals, including Journal of Advertising Research, Journal of Public Policy and Marketing, Harvard Business Review, Journal of Applied Psychology. She has been named International Sales and Marketing Executives Educator of the Year. And with Don Peppers, she has been named Direct Marketer of the Year by DM Days New York. She also serves on the Advisory Board of the Kelley School of Business at Indiana University.

Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers and Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM.

Client Testimonial:
"Martha Rogers and Don Peppers have been keynote speakers of HSM for years, participating in major business conferences around the world, sharing their expertise on customer based marketing strategies. Their inspiring energy and practical methodologies are of the utmost interest to the business community and always add value to our events."
-- Eduardo Braun, Global Director, HSM Group

Articles:
Solving the Opt-in/Opt-out Debate
Are Personalization and Privacy Really at Odds?

Books:

Go to our Speaker Request Form or call us toll free at 1 800 420 4155
© Copyright @ 2004 Keynote Resource Inc. All rights reserved. Permission is granted for linking to web pages within Keynote Resource
To book a speaker call toll-free : 1-800-420-4155       e-mail:
yvon@keynoteresource.com      Privacy Policy
Privacy Statement/Policy
Keynote Resource realizes that when you complete forms on our web site you are providing us with information that is of a private nature. We assure you that we will not share or sell this information to a third party for any purpose. We treat all information provided to us as strictly confidential.
About KeynoteResource.com:
Keynote Resource speakers bureau can help you find the ideal keynote speakers for your next event. We represent inspirational speakers, motivational speakers, corporate entertainment and more.

Keynote Resource speakers bureau will find the perfect keynote speaker for your upcoming event, whether you are looking for inspirational speakers with a message, motivational speakers to set the tone of your conference or a facilitator for your annual retreat.

Keynote Resource speakers bureau works closely with executives, meeting planners and training directors to create events that result in highly productive learning or are just plain fun. We can identify business speakers, inspirational speakers or motivational speakers that are well suited to your event, send you videos and press kits to help you with your speaker selection and we’ll work closely with the keynote speakers you hire to ensure they customize their presentations to meet the specific needs of your audience.

We have speakers in all areas including Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin.

We can book speakers for you worldwide, in Canada, New Zealand, Australia, Singapore, Hong Kong, China, Ireland, England, France, Italy, Switzerland, Denmark, Sweden, Brazil and The Bahamas. Click Here to Search A Speaker

Disclaimer
Speaker fees are determined based on a number of factors and may change without notice. Fees may vary based on the speaker’s availability, supply and demand, program length and location of the event.

Each fee range listed on this website is intended to serve as a guideline only. In some cases, the actual price quote may be above or below the fee range stated. For the most current fee, please contact your representative directly.