|Dr. Martha Rogers Ph.D|
"One to One Marketing Guru"
With Don Peppers, Dr. Rogers has co-authored six best-selling books on these subjects: The first, The One to One Future (Currency/Doubleday 1993), celebrating its 11th year in print, was named by Inc. magazine's editor, George Gendron, as "one of the two or three most important business books ever written" and is widely acknowledged as the bible of the customer strategy revolution. The second, Enterprise One to One, received a top 5-star rating from the Wall Street Journal. One to One B2B, out in 2001 made the NY Times Business Best Seller list within a month of its publication. The books have sold over a million copies and appear in a total of 14 languages. Managing Customer Relationships, the sixth Peppers and Rogers book, just out in April 2004, is a desk reference and textbook that serves as a much-needed compendium of what we've learned in the past ten years about building customer value. The book hit the top ten business book list on amazon.com the first day it was announced. |
Recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value, Dr. Rogers is an acclaimed author, a world class-class speaker, and a founding partner of Peppers and Rogers Group, the world's leading customer-focused management consulting firm and boasting an impressive list of Fortune 500 clients. In August 2003, Peppers and Rogers Group joined Carlson Marketing Group to provide clients with world-class customer strategy, flawlessly executed, for bottom-line impact. The goal of the combined companies is to offer "one to one, end to end."
As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers has helped to spearhead the "Managing Customer Value" coursework at the MBA and Exec Ed level. She is also the co-director of the Teradata Center for Customer Relationship Management at Duke. She is widely published in academic and trade journals, including Journal of Advertising Research, Journal of Public Policy and Marketing, Harvard Business Review, Journal of Applied Psychology. She has been named International Sales and Marketing Executives Educator of the Year. And with Don Peppers, she has been named Direct Marketer of the Year by DM Days New York. She also serves on the Advisory Board of the Kelley School of Business at Indiana University.
Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers and Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM.
"Martha Rogers and Don Peppers have been keynote speakers of HSM for years, participating in major business conferences around the world, sharing their expertise on customer based marketing strategies. Their inspiring energy and practical methodologies are of the utmost interest to the business community and always add value to our events."
-- Eduardo Braun, Global Director, HSM Group
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