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Margo Berman
"Author, Inventor, Trainer, Marketer, Corporate & Life Strategy Coach"
Margo Berman Expertise: Adversity • Branding • Creativity • Creative Thinking • Communication • Innovation • Inspiration • Motivation • Soul and Spirit (Zen)
Fee Range: $5,000 to $10,000
Location: Florida


Margo Berman has been a marketing consultant for 20 years, with her own ad and PR agency - Global Impact - for more than 17 years. As a creative talent, she's won numerous regional, national and international awards, with clients like: American Express, Alamo Rent A Car, Clientele and Banana Boat.

She's produced and hosted an interview talk show in Miami: “Artists About Themselves.” And has written articles for national trade journals and reference publications including the Encyclopedia of Advertising.

Margo is also a corporate trainer, conducting seminars in many areas like: Creative Problem Solving, Mental Peanut Butter®, Create Great Ads at Breakneck Speed, How to Write Killer Copy, Powerful PR, and Soaring Not Just Flying.
She has trained industry professionals in these and other corporations and associations: Knight Ridder, Association for Women in Communications, Bank Marketing Association, Society for New Design and American Press Institute.

In addition, she's an Associate Professor at Florida International University (F.I.U.) and teaches creative courses in advertising and public relations.

Her new business tools - tactikPAK® - are like a crash course in results. Created as bites of information, the system is totally interactive. It is like microwaved food for thought in nine different areas:
  • creativity
  • presentation
  • writing
  • design
  • promotion
  • resume
  • marketing
  • public relations
  • interview
Margo's unique system of learning is so innovative, it received a patent (U.S. Patent No. 5,927,987).

In addition, she has created the training series: Mental Peanut Butter®...How To Create Branding That Sticks To the Roof of Your Brain. Margo has also co-authored three books on spirituality: The Power Within, Lessons From Nature and Course in Transformation. She just completed the book: Street-Smart Advertising - How To Win the Battle of the Buzz™ - to be released in 2007.

She has been honored with many personal awards including: the Outstanding Community Service Award from Child Hope, Chapter Headliner of the Year and National student Chapter Advisor from the Association of Women in Communications.

In addition, she has received Outstanding Teaching Awards from the university and the state. She was recently named the 2001 Woman of the Year in Communications Education. She has been named a 2005 Kauffman Faculty Scholar.

Programs with brief descriptions:
  • Creative Problem Solving
    Look at solutions in a new way. Use the SCAMPER principle as a problem-solving shortcut. Find out how the hot dog bun and ice cream cone were invented. How rubber bands and potato chips were discovered. How cellular phones and faxes were created through easy-to-learn creative methods. Whatever the problem, you’ll see how to find answers in minutes through substitution, alteration, elimination, rearrangement and other effective techniques. The one tool you need in today’s changing corporate environment.
  • Imaginative Team Building
    Learn how to build your dream team with this exciting success formula. Analyze your individual work style. Manage and balance your team’s dynamics. Evaluate your overall performance climate. Give your team a fitness check-up. Find out your personal influencing skills. Polish your people skills. After this session, you’ll discover the inside track to powerful leadership.
  • Mental Peanut Butter™ - Branding That Sticks!
    Gain insight into strategic marketing and niche positioning. Immediately apply creative skill-building techniques for effective problem solving in brand identification. Acquire a fresh perspective into packaging your company with a distinguishable brand image to establish a unique identity, increase public awareness stimulate sales.
  • Powerful PR
    Now you’ll know how to turn press opportunities into platforms to get your message out. Learn to be press savvy and convey your points clearly and convincingly. In this interactive seminar, you’ll discover how to:
    • handle the press
    • respond to difficult questions
    • turn an ordinary story into a newsworthy one relations
    • develop strong media
    • prepare for on-air interviews
    • master print & broadcast interviews
    You’ll leave prepared to tackle the press and armed with ten top tips for interviewing in both print and broadcast.
  • Dynamic Direct Response
    Discover how to turn an ordinary campaign into a database builder. Learn how to use Direct-Order, Database Building, Inquiry and other types of ads for greater response. Increase sales through relationship-based marketing and more specific targeting. Identify your customers: Are they Sustainers, Emulators, Socially Conscious, Integrated or one of five other types? Track your advertising with custom-designed tracking devices.
  • Media Mastery: Ad Size, Frequency and Color
    Find out how often to advertise, what’s the best ad size and when to use color. Discover the ins and outs of reaching your target with impact. Learn the six types of ads - Complex, Dogmatic, Reason Why, Emotional, Newsworthy and Dull Message. Learn the secret to why some ads pull better than others.
  • How to Write Killer Copy
    In this hands-on session, you’ll learn how to give your ads real stopping power. These professional writing tips will: Make your message persuasive. Pack your copy with punch. Drive the reader to take action. You’ll master the “ABA format” for greater impact. Improve flow with parallel construction. And write tighter copy in no time. Best of all, you’ll transform terrific ideas into powerful promotions!
  • How to Create Great Ads in Breakneck Speed
    Imagine having an entire library of layouts at your fingertips! No more searching for a creative format. No more looking for a strong graphic solution. Now you can create, at a moment’s notice, a powerful ad. At this interactive workshop, you’ll discover what works and why. You’ll be able to apply effective design tips instantly. And, you’ll create visuals with pizzazz, in no time flat!
  • Writing With Impact!
    Now you can write compelling letters, dynamic memos and powerful proposals, in addition to persuasive print ads. Learn the six organizing methods - Chronological, Classification, Spacial, Comparative, Problem-Solution and Cause/Effect - and when to use each one for maximum impact. After this session, you will use connectors, passive or active tense and parallel construction with complete mastery.
  • Proofreading Like a Pro!
    These sure-proof techniques will help you can catch mistakes - typos, inconsistencies, grammatical errors before they leave your office. In this session, you’ll implement easy-to-remember tips that work. No matter what you’re proofing: brochures, ads, annual reports, even newsletters, memos or other correspondence. This interactive workshop sharpens even the best proofreader.
  • Soaring, Not Just Flying
    After participating in this energizing program, you won’t be satisfied with the status quo. Instead, you’ll learn to go beyond your comfort zone. Just by applying a few simple steps, you’ll stretch your personal boundaries so you can accomplish your goals with less effort. You’ll immediately be able to implement these and other action-oriented techniques:
    • do something you’ve never done before
    • meet challenges head on
    • turn obstacles into assets
    • think “anything’s possible”
    • act like the person you wish to become
    • be daring
  • Multicultural Marketing
    Learn what companies all over the world are doing to target specific segments of the population. How are they changing their messages? What media are they using? What new marketing techniques have they utilized? Discover the powerful difference between translation and recreation. Discover how to target your audience with impact.
  • tactikPAK® - Patented Learning System (U.S. Patent No. 5,927,987)
    This exciting new technique is offered in nine business disciplines. Like Cliff Notes® for adults, this material is readily retainable. Because it’s random, sequential and modular, it can be applied in any order. It’s so flexible, it can easily be integrated into other programs for exponential learning. Choose from the following:
    • Creativity
    • Presentation
    • Writing
    • Design
    • Promotion
    • Resume
    • Marketing
    • Public Relations
    • Interviewing
Products:
  • Great Ads at Breakneck Speed (audio CD - Margo Berman)
    Develop amazing ads in minutes. Just rev up your creative engine. And, go from zero to 60 ideas in seconds!

    Listen in on a live training session and see how great ads are developed in a flash. These simple tips from Margo Berman, an award-winning creative director, will help you quickly design ads using a library of specific layout formats.

    With more than 25 different layouts to choose from, you'll learn the difference between these ad formats and more:
    • picture window and picture caption
    • big type and all type
    • stacked and split
    • strip and series
    • cartoon and comic strip
    • teaser and blind
    • Mondrian and multi panel
    • circus and silhouette
    • rebus and letter-inspired
    • spot color and special effect

    After this session, you'll know whether to choose spot color, special effect, or frame. Best, of all, you'll discover which ones work best for which clients. And, you'll be able to think up ideas under pressure, no matter how short the deadline.

    By using this amazing library of layouts, you'll start developing your visual concept for any client on the spot. Margo will walk you through myriad formats that you'll be able to apply immediately. So you can create great ads at breakneck speed.

  • Mental Peanut Butter® (audio CD - Margo Berman)
    Fatten Up Your Brand. Create Industrial-Strength Ideas…that Stick to the Roof of Your Brain!™

    Take a seat in a real training session and find out the secret to developing super-sticky slogans that are impossible to forget. Use these tried-and-true techniques from Margo Berman, an award-winning creative director, and you'll establish positioning in the marketplace that will heat up some attention.

    In this thought-crunching Mental Peanut Butter® session, you'll find out how to:
    • stir up sticky concepts
    • spread your corporate image
    • serve healthy portions of brand-building strategies
    • blend a little brain juice for an idea “jam session”
    • butter your slogan over all your materials
    • mix your positioning into a delicious new recipe for success

    Best of all, you'll learn to identify every slogan, and classify them into these and other categories for easy reference:
    • Vernacular
    • Challenge
    • Reason Why
    • Play on Words
    • Onomatopoeia
    • Interrogative

    This content-rich program will help you cook up branding that will make your clients ask for second helpings. Enter Margo's kitchen of mouth-watering creative dishes and whip up some Mental Peanut Butter® that will stick to the roof of their brain!™

  • How to Write Killer Copy (audio CD - Margo Berman)
    Learn the Power of the Pen. Write Copy that Packs a Punch. And, Knocks 'em Dead!

    Sit in on an actual training seminar and discover an arsenal of copywriting techniques that get results. Learn how to give your writing energy, while perfecting the art of persuasion. By instantly implementing these easy-to-apply tips from Margo Berman, an award-winning creative director, you'll be writing copy that battles competitors with the precision of a warrior.

    In this session, you'll learn these and other writing weapons to arm your copy with strength:
    • ABA
    • parallel construction
    • connectors
    • readability
    • brevity
    • flow
    • rhythm
    • active voice
    • tough-as-nails taglines
    • call to action

    Plus, you'll hit your target like an expert marksman with these brainstorming methods:
    • Related Word Association
    • Point of view

    By understanding how your audience thinks and deciding what's relevant to them, you'll be able to create campaign concepts that nail your audience and slay the competition.

    By hearing Margo drill her writing soldiers in hand-to-pen combat exercises, you'll learn what works and what doesn't. Enlist in her “Killer Copy Bootcamp” and, in no time, your writing will develop that Killer Instinct!

  • Coming out Dec., 2006.
    Street-Smart Advertising: How to Win the Battle of the Buzz!

    Learn what kind of campaigns get everybody talking. Find out how to create a buzz with word-of-mouth and viral marketing. Discover what kinds of creative ideas attract press attention. Uncover the ins and outs of targeting your target with observational research. Unravel the mystery of relationship marketing driven by consumer needs. After this, you'll have the inside track on creating Street-Smart Advertising so you too can win the Battle of the Buzz™.
Client Testimonials:
"It was a pleasure to see you and a real learning experience to have you here at the Miami Herald. You can never learn too much about "thinking outside the box" and being creative with ads and product combinations for our advertisers. Comments from class participants include:
  • Thanks for the fantastic seminar Margo’s energy, experience and insight are refreshing!
  • Just wanted to let you know that I really enjoyed the class yesterday. I’m sorry I had to leave a little early. The class really made you think.
Thank you again. Let’s get together soon!"
-- Bobbi Silber - Advertising Training Manager, The Miami Herald

"Thanks for a terrific job in San Luis Obispo. Attached you will find a summary of course evaluations and a recap of what SLO is doing to follow-up on the training and reinforce learning. Thanks again for an excellent job!"
-- Carole Phipps - Director of Learning, Knight Ridder

Articles:
How Zen Can Shape Creative Thinking
Teaching the creative process for Campaign Concepts.


Books:
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