|Margaret Heffernan |
"Expert on How Work Changes Our Lives"
Leaving the BBC, she ran the trade association IPPA, which represented the interests of independent film and television producers and was once described by the Financial Times as "the most formidable lobbying organization in England."
In 1994, she returned to the United States where she worked on public affair campaigns in Massachusetts and with software companies trying to break into multimedia. She developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors and The Learning Company. She then joined CMGI where she ran, bought and sold leading Internet businesses, serving as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation and iCAST Corporation. She was named one of the Internet's Top 100 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by The Hollywood Reporter. Her "Tear Down the Wall" campaign against AOL won the 2001 Silver SABRE award for public relations.
In 2004, Margaret published The Naked Truth,: A Working Woman's Manifesto about Business and What Really Matters (Jossey-Bass) and in 2007 she brought out How She Does It: How Female Entrepreneurs are Changing the Rules for Business Success. She is Visiting Professor of Entrepreneurship at Simmons College in Boston, she sits on the Council of the Royal Academy of Dramatic Art and she continues to work with businesses, write for magazines, in both the United States and United Kingdom.
For Margaret Heffernan's Whole People, Whole Lives: The Impact on Business
-- From General Management Admissions Council (GMAC) - a consortium run by Deans of Business Schools
"Please accept our sincere thanks for a dynamic and engaging presentation and panel discussion at the FMI Midwinter Conference in Boca Raton. It was an important topic delivered to a high level food industry group. The fact that you kept a mostly male group so involved on an afternoon when they could have been golfing is a testament to your skill and the importance of your material. "
-- From the Food Marketing Institute
Dog eat Dog
Just Say No
Death of a Salesman
The French Revolution - How I got cajoled into doing something I knew nothing about
Eileen Fisher knows that the more mistakes you make, the more you learn
The Female CEO ca. 2002
The Morale of the Story
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