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Kevin Freiberg Ph.D
"Authority on Business Best Practices and Best-Selling Author"
Kevin Freiberg Expertise: Corporate Culture • Competitive Advantage • Human Resources • Leadership • Peak Performance • Productivity
Fee Range: $15,000 to $20,000
Location: California
Kevin Freiberg and his wife, Jackie, are authors of a compelling new book called GUTS! Companies that Blow the Doors Off Business-as-Usual. GUTS! takes you behind-the-scenes to examine how some unconventional leaders have the courage to buck traditional trends, follow their own path, and still make record-breaking profits.

GUTS! is an exciting sequel to the Freibergs’ hugely successful book, NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, which has sold over 500,000 copies.

Thought Leader/Speaker. Dr. Freiberg is one of the most influential voices on the speaking circuit today. He has made a career out of understanding the core values and unconventional strategies used by world-class leaders.
His book NUTS! was hailed by the Financial Times as one of the top five global business books of the year. He has appeared on CNBC and the CBS Morning News for his views on the critical links between leadership, corporate culture and extraordinary business performance. His articles and interviews have been read in the Wall Street Journal, Business Week, and Investor’s Business Daily.

Entrepreneur. As the founder and CEO of the San Diego Consulting group, Inc., Kevin helps business leaders translate the winning strategies from enduring great companies into their own models of success. He is widely acknowledged for his expertise in helping clients:
  • Build strong, purposeful cultures that attract top talent and loyal customers;
  • Develop gutsy leaders who excel at hiring, retaining and unleashing world-class talent;
  • Re-recruit people and re-inspire the passion for increased performance and productivity;
  • Increase customer loyalty by building customer-centric organizations;
  • Stand out among their competitors by “de-commoditizing” their businesses;
  • Cut costs and find new revenue streams by creating an ownership mindset in everyone;
  • Stimulate innovation, reduce stress, and build employee loyalty by making work fun.
Executive Coach
Dr. Freiberg helps business leaders better understand the impact of their attitudes and behaviors on corporate culture and organizational performance. Since beginning his career in 1986, Kevin has challenged corporate leaders all over the world to create unmatched productivity, customer service, and profitability by becoming faithful, devoted, hardworking servants of the people they lead. Kevin has a global practice working with firms in Europe, Japan, India, Central and South America, as well as companies throughout the United States and Canada.

Dr. Freiberg has worked with some of the world’s most admired companies—companies on the forefront of a revolution driving the new economy. A partial list of the firm’s clients include: American Express, Bank of America, Caterpillar, Century 21, Coors Brewing Co, Cox Communications, Eli Lilly, Ernst & Young, FedEx, Federated Department Stores, General Electric, General Motors, Jack-in-the-Box, Major League Baseball, Merrill Lynch, Minolta, NCR Japan, Nestle, Otis Elevator, Southwest Airlines, Sprint, Staples, State Farm Insurance, Unisys, U.S. Marine Corps, and Universal Studios.

Before becoming a full-time speaker and consultant, Kevin taught for eight years in the Communication Studies department and Business School at the University of San Diego. He earned a masters degree in communication from San Diego State University and a doctorate in educational leadership from the University of San Diego.

Keynote Topics:
  • Gutsy Leadership
    Creating a workplace that explodes with Productivity, Passion and Profitability. The challenges facing companies in a global economy will demand more than conventional thinking and business as usual. The world is not changed by those who are unwilling to take risks. No Wimps! It takes GUTS to move an organization in bold new directions. It takes GUTS to get out on the lunatic fringe where new breakthroughs are found. It takes GUTS to come down from the Ivory Tower and talk to people in a human voice that’s intimate, inviting and authentic. It takes GUTS to blow up the old rules and free smart people from dumb processes that limit their potential. It takes GUTS to lead with love and trust rather than manage by abstract authority and fear. It takes GUTS to make work fun and not take yourself too seriously. It takes GUTS to be accountable
  • Embrace Change Courageously
    Maximize your strength by focusing your power, resources and assets on what is in your control. It used to be the BIG that ate the SMALL. Now it’s the FAST that eat the SLOW. The world has changed—radically. Those who capitalize on the opportunities that come with change will move with speed, agility, and adaptiveness. The winners will be those who learn how to learn faster. But this requires a level of confidence that is foreign to many. This segment is designed to get people to brand themselves as champions of change rather than shrinking from it.
  • Totally Engaged Employees
    Learn how GUTSY leaders create the fuel that ignites the hearts and minds of their people and inspires them to work at full throttle.. Gutsy leaders have a bias for action. That’s why we call them movers and shakers. They’re not interested in the politics and formality of playing to TITLES and they’re not big on planning to plan. When things are simple they can move fast. This raises their level of satisfaction because speed is exhilarating! Yesterday’s accomplishment fuels the fires of motivation for today. When things are unnecessarily complex people get bogged down. Boredom and hopelessness set in. Enthusiasm goes out the door. Great people leave and the mediocre busy themselves with activities that don’t add value. Kevin will show your audience how to increase speed, lower costs, and improve service by getting employees to play at full throttle. This theme is really about freeing people to do what’s right for the company and its customers. It’s about motivating your people by expanding their capabilities to get things done.
  • Creating A World Class Workplace
    Build a culture that attracts, recruits and retains loyal employees. Leaders of the 100 best companies to work for in the U.S. say that the single biggest predictor of overall success is a company’s ability to attract, retain, and motivate world-class people. They went on to say that the most important lever in enhancing this capability is corporate culture. Every organization has a culture. The question is: Is that culture intentional and purposeful or is it accidental and haphazard—established by default? When it comes to creating the culture, character and personality of the organization, great companies let nothing go to chance. The question we will address together is: What drives culture? Answer: A community of gutsy leaders who care about the culture enough to protect, promote and reinforce it everyday. But how? Kevin will give you an opportunity to “wrestle” with the strategies employed by Southwest Airlines and other companies for reinforcing corporate culture. You will discover some fresh ideas for driving culture as well as to affirm and intensify the good things you are already doing.
  • Blow The Doors Off Business As Usual
    Are you worthy of employee and customer loyalty? Discover the GUTSY strategies that create it and sustain it. Great companies have a “people first” philosophy. They know that when employees feel honored and served there is a reciprocal effect that causes them to provide extraordinary service to their customers. The message is that you can’t do service well externally unless you first do service well internally. Gusty leaders breed a spirit of service within their cultures because they see themselves as servants of the people they lead. Kevin points out that many of us have a tendency to oversimplify the work of our colleagues. Consequently, he advocates the kind of walk-a-mile activities where people in one functional area develop the empathy to better understand the pressures and complexities of their co-workers in other functional areas. Jettison the kind of silo-building, turf protection, and tribalism that renders an organization sluggish and unresponsive. Trade it in for a spirit of collaboration, teamwork and unity. The result will be a seamless approach to serving your customers.
  • Equip People To Think And Act Like Owners
    Discover what happens when gutsy leaders create a sense of business literacy and get people at all levels to think and act like owners. The great writer Robert Frost once said, “Isn’t it a shame that when we get up in the morning our minds work furiously—until we come to work.” In the new economy this can’t be true. Everyone must come to work fully engaged and ready to make a difference. Ownership is a state of mind. It’s a fundamental way of looking at the world and approaching the work we do. Ownership is about giving ourselves and others the freedom to act. It’s about removing the fears that cause lack of initiative. This theme inspires people to assume ownership for serving the customer and managing costs out of the business.
  • Define Your Business AS a Heroic Cause
    It’s amazing what people will do when work is defined as something heroic. Make it purposeful and then get out of their way! What motivates people to do their best? What causes them to dedicate the totality of who they are—heart, mind, and soul—to the success of the business? This point goes beyond the extrinsic motivators (salary, benefits, bonuses, perks) to the things that move people internally. It shows the power of what can happen when people find the passion and heroism in their work.
  • Fun Pays !
    Lighten up, loosen up and make work more fun. Kevin makes a compelling argument for escaping the tyranny of the “OR”— that place where people say, “If you’re having too much fun you must not be productive.” Unfounded! Flawed thinking! The evidence suggests otherwise! People are in fact more energetic and more productive when they’re having fun at work. With some hilarious video vignettes and extremely funny stories, Kevin will make your audience belly-laugh as they both discover and experience how other companies lighten up. He’ll outline the huge payoffs for making work fun and give your audience members permission to laugh at the off-the-wall things they do! The result? Better communication and teamwork, more creativity, higher levels of retention, and lower levels of stress and burnout.
Client Testimonial:
"Everyone I talked to was very moved by your presentation and enjoyed the morning tremendously. Thank you also for the time you took prior to the breakfast to talk with me and really get a feel for what the FMP program and foodservice industry is all about. It certainly came through in your delivery and was greatly appreciated."
-- Lee Ellen Hayes, FMP, Sr. VP, Industry Relations, National Restaurant Association

Give the customer a voice A recovery Story from Disney
Building a Branded Culture Part 1
Building a Branded Culture Part 2
Gutsy Leaders Anticipate the Future and Hang On Tight to Talent
Would You Rave About Your Last Root Canal?
Carlson Hotels Gets It
How Famous Is Your Culture?
Passion - Finding It In Your Life
An Impending Corporate Epidemic

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