|Joe Calloway |
"Branding Consultant and High Performance Strategies Expert"
A recent issue of Sales And Marketing Management Magazine called Joe "an expert on developing customer focused teams," and a National Customer Services Advisory Board called Joe "one of the most innovative and compelling people in customer service."|
Joe is the best-selling author of "Becoming A Category Of One," which received rave reviews from The New York Times, Retailing Today and many others. His new book is "Indispensable: How To Become The Company Your Customers Can't Live Without."
Programs with brief descriptions:
How do you become a "category of one" company? How do you become indispensable…the company that your customers can't live without?
The success and differentiation of your business depends on the strength of your customer connections. It is THE key competitive factor in business today. Winning and keeping new customers, and increasing business with existing customers, is the lifeblood of your company. Every decision you make - every strategy you choose - should be directed towards this goal.
In a marketplace that sees virtually every product and service as a commodity, it is vitally important that you differentiate by creating compelling customer experiences.
No company goes to the next level without a clear decision and commitment to achieving that goal. No company improves performance without relentless innovation and rock solid consistency of performance. And no company can ever sustain long term success and growth without a core strategy of building the customer connection.
The best ideas for your business are most likely to be found outside your industry. Joe Calloway takes you into the strategies and tactics of a wide range of extraordinary companies to help spark ideas that you can put to use in your own business. It takes an open mind, creativity, and a certain amount of courage to let go of what used to work. This creative courage is a hallmark of the "category of one" company.
Joe Calloway's report from the front lines on how companies transcend commodity and defy comparison will inform, inspire, and challenge your team to reach a new level of performance.
"You know that you were simply fantastic. Your presentation truly set the tone for a successful SPECS! Your keynote presentation could not have been better. Plenty of great insights and information to take home. Your information was great and your delivery was fantastic."
-- Roni Townson, SPECS/2003 Program Director
"We all enjoyed seeing you in action and your talk was both high impact and relevant. We've heard nothing but terrific feedback from our sales force about you and the message."
-- Warren Breakstone, Senior VP - Global Client Services, Thomson Financial
Your Brand is everything!
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