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Harry Beckwith
"Selling The Invisible"
Harry Beckwith Expertise: Marketing • Branding • Sales • Client Service
Fee Range: $20,000 to $30,000
Location: Minnesota
Harry Beckwith has led major marketing initiatives for 15 Fortune 100 companies, including Target, Wells Fargo, Merck and IBM, work which has won the American Marketing Association's highest award.

Harry also is an internationally-acclaimed speaker. Over 96% of audience members, in cities including Bombay, Moscow, New Delhi, Beijing, Warsaw and Stockholm and for clients including Microsoft, Hewlett-Packard and ABC television, have awarded his presentations perfect scores. He is regularly interviewed and cited as an marketing expert on topics ranging from the Pentagon and White House's handling of the invasion of Iraq to the branding of the country of Canada and the future of Fannie Mae, for outlets including CNN, Inc., Business Week, Crain's New York Business, Business Week, Business 2.0, and The Wall Street Journal.
His first book Selling the Invisible (Warner Books: 1997), recently was named one of the top ten business and management books of all time and spent 36 consecutive months on the Business Week bestseller list. Total sales recently surpassed 600,000 copies in 15 translations, including to the many graduate business students for whom the book is a required text. His most recent books, The Invisible Touch and What Client Love, already have sold over 120,000 copies in the United States and been translated into 14 other languages. His reading of the audio version of What Clients Love recently was named one of the top five business and educational audio books of 2003.

Harry graduated Phi Beta Kappa from Stanford University, won the national collegiate journalism award as a freshman, and later served as Oregon Law Review Editor-in-Chief, the school's highest honor, and as a law clerk to a federal judge.

Harry left the practice of law in 1980, and four years later was named creative supervisor of Carmichael-Lynch, the fastest promotion in the history of the agency which Advertising Age four times has honored as the country's most creative mid-sized agency.

Harry doubles as a part-time novelist, Masters bridge player, and avid athlete. Since 1975, he has run over 57,000 miles-more than twice around the world.

Programs
These range from 50 minutes to five hours each, or combinations of elements of each of the three in programs up to five hours per day, two days maximum.
  • Selling the Invisible: How to Sell Services
  • Marketing the Invisible: How to Market A Service Company
  • What Clients Love: The Keys to Extraordinary Client Relationships
Client Testimonials:
"Anyone who missed this presentation missed the opportunity to become a better marketing professional, a better executive and a better human being. I have never heard a presentation as informative and inspiring."
-- Geoff Calnan, Sr VP, Marketing ABC Television

"Without question, he is the master."
-- Richard Cresta Senior Vice President Fidelity Investments

Books:
Book: Selling The Invisible Author: Harry Beckwith Book: The Invisible Touch Author: Harry Beckwith Book: What Clients Love Author: Harry Beckwith
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