• Testimonials … • Contact Us … • FAQ … • Site Map … • Glossary …	Cam Marston "Expert On Multigenerational Communication"
	Expertise: Generations In The Workplace • Communication • Relationships • Management Fee Range: $15,000 to $20,000 Location: Alabama     Video Cam Marston is a consultant, author, and speaker who has worked with Fortune 500 companies and small businesses throughout the world to improve multigenerational relations and communications. He has appeared in the Chicago Tribune, Philadelphia Inquirer, New Zealand Herald, Entrepreneur Magazine, Charlotte Observer, HR Management Today, Money Magazine, Fortune Small Business (FSB), on the BBC, and in and numerous trade journals and city business journals across the United States. Cam's programs and concepts are the result of nearly a decade of extensive research and study inside businesses of all sizes and sectors. In the course of his work, he has interviewed hundreds of representatives of the various generations. Their answers are interesting - sometimes surprising - and always valuable.

	Cam began his generational-focused consultancy after several years selling for Nestle Brands Foodservice Company. While at Nestle he discovered that he developed closer relationships with his customers when he talked to them about subjects that appealed to their value systems. He soon learned that his customers had many different values but the values were roughly the same in each generation. Cam’s clients originally engaged him to conduct surveys, focus groups, and research on both their customer and employee bases. The results revealed significant generational differences that his clients had never recognized and which supported his findings while at Nestle. Today, Cam uses personal research conducted within client organizations and the explosion of available data on generational dynamics to explore the unique affects of generational difference in the workplace and in sales-based relationships. He presents his finding to organizations around the globe, ranging from small, local associations to national convention audiences of more than 3,000 to a handful of Fortune 500 senior executives in a corporate boardroom. In addition to his presentations, workshops and targeted coaching, Cam has written a book on his findings. Motivating the "What's In It For Me" Workforce: Managing Across the Generational Divide, was first published in October, 2005 and re-released by JW Wiley Publishers in 2007. Cam was born in Alabama and graduated from Tulane University in New Orleans. He is the father of four children. After fifteen years in Charlotte, North Carolina, Cam and his wife have recently returned to Alabama to raise their young family. Programs With Brief Descriptions: Four Generations in the Workplace For the first time in history, four distinct generations - Matures, Boomers, Xers, and Millennials - are employed side by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business world. Effective management of this generational divide is vital to longevity and success. In fact, it is the most important demand your company can make of its leaders. Eliminating generational discord is grounded in understanding what makes each tick. What are their core values? What do they expect of their leaders? How do they define success? How are they different than you? > In this engaging presentation, Cam Marston answers these questions and more. Learn how each generation developed its core values, how that manifests in the workplace today, and why they can all not only operate alongside each other, but do so with extraordinary success. This program provides the generational insight, concrete examples and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention. Walk away from this experience knowing: Common generational characteristics Specific leadership needs of each generation The new definition of company loyalty Fresh guidelines for team building As you will learn, the only common ground is the intensity with which each generation holds fast to its value system. Understanding and respecting those generational biases are critical to bringing out the best in every employee. Selling Across the Generations The first rule of selling is steadfast: Know your customer. With four distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. To succeed in today's business climate, you need to approach each buyer with an informed generational perspective - recognizing the underlying biases, values and expectations that pave the way to "yes". In this presentation, Cam looks inside each generation's core values to identify what forms their buying decisions and gives you the understanding required to develop a solid sales process based on known generational biases and business preferences. You will learn how to: Identify subtle shifts that indicate upcoming leadership changes Create a fast and genuine connection with new customers Sell to your customers expectations, not your own Build or rebuild trust between the generations Highlight appropriate product selling points for each audience Avoid common communication pitfalls Throughout the presentation you will see how companies today are effectively engaging generational marketing techniques to appeal to the unique decision making traits of each generation - Matures, Boomers, Xers and Millenials. Changing dynamics require changing strategies. What you did yesterday may not work with today's decision maker. Prepare your sales team with the information they need to be successful in today's marketplace. Employee Retention Good talent is hard to find and even harder to keep. With company loyalty increasingly considered a comedic punch line rather than a standard employee trait, knowing how to identify, attract and retain the very best talent may seem impossible. Generational DNA plays a huge role in the changing workforce dynamic. Understanding it unlocks the secret to selecting the right candidates and encouraging employee loyalty - both essential to business survival. Why does this conflict exist? The four generations in the workplace - Matures, Boomers, Xers, and Millennials - bring to the office their own distinct biases about loyalty, leadership, time, and productivity. Cam Marston has studied these biases and their effects on attracting and retaining good employees. In this presentation, he shares this insight and provides specific examples of how you can create an environment that attracts the best talent and fosters, rather than deters, employee loyalty. At the close of this presentation, you will have solid strategies for: Identifying the best prospects Creating compelling employment offers by age group Meeting the long and short term goals of each generation Understanding the motivating factors for each employee Becoming the boss your employees want to serve Every level of leadership plays a key role in attracting and keeping the very best. This is a must-have presentation for your entire management team. By discovering how to create the workplace that each generation requires, your company will reap the rewards in consistent transfer of knowledge, increased productivity and decreased turnover. Though intended as a comprehensive approach to employee retention, this presentation can be customized to focus on a specific generation by request. Client Testimonials: "Much has changed over the years, which your presentation brought to the forefront, and provided information that was very eye-opening. You definitely got our team to ‘think outside the box’ when it comes to looking at the workplace in today’s fast changing environment." -- Wells Fargo "Thank you so much for the absolutely fantastic presentation and workshop that you conducted with our Human Resources Leadership Team. My entire team found your presentation tremendously educational, valuable and engaging. There is no doubt that your messages, research and insights will influence our thinking and direction as we face the challenges in our business." -- American Express Tax and Business Services Inc

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